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How to tell great stories and write for Europeana.eu

This course introduces why we think of Europeana’s editorial as storytelling, and helps you to understand what to consider when creating your own blog.

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About This Course

This course introduces why we think of Europeana’s editorial as storytelling, and helps you to understand what to consider when creating your own blog, such as structure, tone of voice and editorial guidelines. At the end you will be ready to submit your own blog idea to Europeana or to create your own stories for publication elsewhere.

This course is self-driven (you are responsible for ensuring that you have completed a task before moving on) and you will receive a certificate of completion at the end.


Who is this course for?

This course is for you if you recognise yourself in one or more of the descriptions below. You are:

  • New to writing editorial for Europeana.eu, and may work for an organisation whose digitised collections are available on Europeana.eu
  • A cultural heritage professional who wants to promote the digitised cultural heritage collections your institution has made available via Europeana.eu, using storytelling formats.
  • An academic/researcher who wants to present their research, or a member of a university communications teams who wants to promote their institution’s collections in the form of a Europeana.eu exhibition.
  • An educator looking for collections to include in learning scenarios or other educational material, for whom storytelling can be a powerful tool.

Learning goals

  • Understand our 7 tips for digital storytelling.
  • Understand Europeana’s editorial guidelines.
  • Apply your understanding to develop your own blog ideas.

Related courses

Introduction to collections, audiences and stories on Europeana.eu


Course Staff

Portrait Beth Daley

Dr Beth Daley

Beth is a cultural and creative writer and Europeana's Editorial Adviser. She works on helping engage a broad range of audiences in Europeana’s work and content. She has a PhD in Creative Writing, runs workshops and has published a novel called ‘Blood and Water'.


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